Who We Are

The Heart Behind The Brand

Peggy Sue is an ethical brand cultivating a community that slows down with beautiful moments of sustainable self-care

If this is your first time checking us out, then we are sending you a big virtual hug!! We’re so glad you found us!

Shanah and Alysha here, the founders of Peggy Sue Co. We are 2 Aussie mums based on the South Coast of New South Wales, Australia. With 5 kids between us, we know first hand how busy life can be and how easy it is to put everyone else first. Our goal at Peggy Sue is to help you slow things down with meaningful moments of self care.

We are a brand that loves creating aesthetically beautiful products without compromise. We offer refills for 88% of our range, intending to encourage a healthier, more sustainable self-care regime, ensuring indulgent beauty for you while doing our bit to protect the beauty in the world around us. Everything here at Peggy Sue is ethically made in Australia and carefully formulated with natures finest ingredients. Beautiful products that help welcome you into the day, and help you clock off at night. We want to be here to do all the highs and lows of life with you, so come join our community as we all slow down with beautiful moments of self-care.

Shanah + Alysha

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The Heart Behind The Products

Skinimalism; A play on minimalism, focuses on using the minimum number of products possible for the maximum benefit to your skin.

Our exciting new range leans into the new 'skinimalism' shift that has taken the world by storm, providing a more simplified and sustainable approach to your skincare routine. We have designed a unique range of multi-use products that allow people to enjoy self-care at its finest. Products overflowing with powerful extracts and formulated using only 100% natural ingredients, which we know results in skin that THRIVES. Each product is of the highest quality and has been carefully formulated to balance all skin types while providing advanced antioxidant support to keep skin vibrant, healthy, and strong. 

We thoughtfully curated this unique product range to elevate meaningful self-care rituals that are not only indulgent but a lot more sustainable, with 88% of our products containing refill options. We have designed these products to be honest, clean and sustainable, allowing people to rest in the Peggy Sue brand name, knowing that you can always trust our products. We are head of over heels in love with every single one of these products, and we know that you will love them too!

The Heart Behind Sustainability

Here at Peggy Sue, sustainability means acting to make the biggest impact today while always looking forward to tomorrow.

We're here to help you feel beautiful and loved while keeping people and our planet at the heart of all we do. Like many other businesses, we have a long journey ahead, but we believe we can make a positive difference and help redefine clean beauty together.

As we work towards a more sustainable future, we will always act with five key areas in mind: 

1. Improving the lives of people

2. Focusing on wellbeing for all

3. Offering refillable skincare

4. Being proudly Australian Made

5. Using responsible ingredients

We are a small business, but we believe we can make a big difference, and we can't wait for you to join us on this sustainability journey!

Have questions?

Don't hesitate to reach out!



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