Peggy Sue is for refill, we always have been, we always will be.
We believe waste has a lot to answer for when it comes to harming our planet and we’re committed to doing all we can to rid waste from Peggy Sue. That’s why Peggy Sue has refillable packaging across 88% of our product range, to make sure we’re using as few materials as possible, and use them for as long as possible, helping our community break up with single use. Refillable packaging shreds a huge amount off the carbon footprint of our beauty regime and reduces the overall amount of materials we use. To find out how our refill packaging system works, click here.
We want to demonstrate to the beauty industry and beyond that you can have luxury without single use. We’ve worked extensively to better our product formulations to create effective multi-use products, reducing the need for separate products and packaging. We also recently re-designed our packaging to make sure it's as efficient as possible. To do this, we standardised packaging sizes to increase volumes and reduce the frequency of purchasing refills. We also removed our outer cartons (those gorgeous little boxes) across 40% of our individual products. As much as we love them, we knew we could make do without them for certain products so we felt it best to keep the trees put. For the 60% where they are still used, this is to ensure we can tell you all you need to know about the product and to protect our more delicate packaging items.
We are also a very proud member of the Australian Packaging Covenant Organization (APCO). APCO is a co-regulatory, non-for-profit that is leading the development of a circular economy for packaging in Australia. As a member, we are committed to working towards achieving Australia’s 2025 National Packaging Targets. All of our packaging has been evaluated using PREP (Packaging Recyclability Evaluation Portal) to determine its technical recyclability within Australia and New Zealand’s waste management system. There are many things that determine whether packaging is technically recyclable, such as its weight, material, size and colour. We wanted to make sure that all Peggy Sue packaging can be recycled, and go towards making new products or packaging in the future.
You may have also noticed our fabulous new recycling logos, these are the Australasian Recycling Labels (ARL). They are an evidence based system that support our PREP assessment and serve as an easy to understand guide of how you can responsibly manage your packaging after you no longer need to use it...but we know you’ll be keeping hold of our bottles and jars for as long as possible to refill.
To better understand a few hacks on how to further improve the recyclability of our packaging please see FAQs.