AM Vitamin Serum


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Brighten | Strengthen | Renew


"My skin is often dry and flaky, but it is absolutely GLOWING now after using the AM Vitamin Serum for just a few weeks. I finally understand what it is to have a natural 'glow'."

-Alanah H

Why You Will Love It

Wake up bright with our silky multi-vitamin serum. This luxurious formula glides on like silk and features a concentrated hit of Vitamins A, B and C, which are famous for boosting your skin cell turnover, minimising blemishes and keeping your skin feeling tight, bright and healthy. The beautiful purple hue comes from the grape skin extract and is perfect to pair with our PM Blue Tansy Oil for a non-stop Vitamin infusion.

How To Use

After cleansing, gently press a small amount of serum over the face and neck. Go ahead and brush your teeth or pop on your deodorant while your serum sinks in before applying your favourite moisturiser. Use each morning and alongside our PM Blue Tansy Oil for a non-stop vitamin infusion.


e 30ml 1 fl.oz 


Aloe barbadensis leaf juice*, hyaluronic acid, benzyl alcohol, salicylic acid, glycerin*, sorbic acid, centipeda cunninghamii extract* (medicinal plant), microcitrus australasica (finger lime) extract*, daucus carota sativa (carrot) seed extract*, terminalia ferdinandiana (kakadu plum) extract*, withania somnifera (ashwagandha) root extract*, bambusa vulgaris bamboo extract*, vitis vinifera (grape) seed extract*, citrus grandis (grapefruit) peel oil*, cananga odorata (ylang ylang) flower oil*.  

*Denotes organic

Please note: Due to the natural colour of our Vitamin Serum, it may vary in colour from bright purple to pale purple/clear. The colour may also change from bright purple to clear if exposed to light over a period of time. This does not indicate that the product is not safe or effective to continue use.


My New Holy Grail!

"I’m feeling absolutely flawless after using this Vitamin Serum over the last few weeks. It’s packed with amazing vitamins for my skin and the results are so evident! Also I found out it’s refillable so I can keep the bottle and buy the product in a sachet, amazing!"

-Martina G

Product shot Blue Tansy Facial Oil

What Makes It So Special

This silky Vitamin Serum is next-level luxurious! We have formulated it to be BURSTING with some of the worlds most unique ingredients. Such as Centipeda Extract (indigenous medicinal weed), Ashwaganda Extract (ancient medicinal shrub) and Grapeskin Extract (providing that pretty purple hue). We've also included an abundance of famous ingredients too such as Kakadu Plum + Finger Lime for your vitamin C hit, as well as Hyaluronic Acid and Bamboo Extract for all those incredible skin-plumping benefits. 

Skinimalism Features

This serum provides your skin with vitamins A, B and C to help slim down your skincare lineup, reducing the need for multiple serums and thus packaging required.

Product shot of Blue Tansy Facial Oil

Sustainability Features

Our Vitamin Serum comes in a clear glass bottle with a sticker that is strategically sized to guarantee the bottle makes it through recycling facilities. We have replaced a dropper lid with a minimalistic aluminium lid to dramatically reduce the packaging, and have instead used a small removable dripper plug to help you portion the product while keeping the bottle easily refillable. This brings us the refills that we have available, they will help you reuse your bottle over and over again which is small action that will be making a MASSIVE impact. 


Favourite SerumEVER!!!

"This Vitamin Serum is a god-sent! The new packaging makes it so easy for me to use the right quantity on my face rather than wasting magic drops like I did in the past. Skin feels hydrated and glowing ALL DAY LONG!"

-Tracy T

Product shot of Blue Tansy Facial Oil

A Deeper Dive Into The Ingredients

100% Natural. Always.

Carrot Seed Extract: High in Vitamin A to help boost skin cell turnover and minimise blemishes.

Bamboo Extract: High in Vitamin B and silica, an essential mineral that promotes firm, healthy skin.

Kakadu Plum: High in Vitamin C and is praised for its remarkable brightening and skin tightening effects. 

Hyaluronic Acid: Helps the skin hold onto water, hydrating the outer layers of skin, thereby improving the skin's appearance to be more radiant and youthful-looking.

Where Does It Fit In The Routine?

 ☀ AM

This dreamy serum is the second step in your skincare routine, used each morning after cleansing. 1-2 minutes after applying the serum, you can finish by locking in the moisture with our luxurious Dawn To Dusk Fascial Cream. 

Product shot of Blue Tansy Facial Oil

Bundle + Save


All our products are designed to work harmoniously together. So when you buy them in a bundle you not only receive a generous discount, but you also get to enjoy the maximum benefits for your skin. 

Our Vitamin Serum is one of our best sellers, so why not grab our AM + PM duo instead and feed your skin to a non-stop vitamin infusion. When you buy this bundle you will be receiving your products in this ADORABLE bag box and can enjoy an incredible savings of $10 + receive free shipping. 


What Dreams Are Made Of!

"This Am Vitamin Serum is all I have ever dreamed of! It makes my skin instantly soft, and my complexion has never been brighter. The scent, the feel, the results, i'm OBSESSED! Hands down the best serum I have ever come across. Highly recommend!!""

-Ally F

Product shot of Blue Tansy Facial Oil

Refill Me!

After working closely with Sustainability Advisors we uncovered that the most effective way for us to reduce packaging, energy use and environmental impacts is by reusing packaging! So, we have created an incredible refill system across our range using these gorgeous refill pouches. We have partnered with REDcycle which is an organisation that recycles soft plastics to keep them out of landfill. So, once you have emptied your refill pouch, drop it off at your nearest REDcycle bin (major supermarkets ect) to ensure it is recycled effectively. The more you can reuse your bottles and jars, the greater impact we will have to fight climate change.

All Your Questions Answered

How Is It Purple?

This serum get's its stunning colour from the Grape Skin Extract. This extract is renowned for its antimicrobial properties as well as its moisture-boosting and free-radical fighting powers working to decongest, purify and deeply cleanse the skin with ease. Beautiful colour with incredible benefits? YES PLEASE!

What Skin Type Is It For?

This serum is perfect for all skin types, including sensitive and mature aged skin. It is 100% natural and is safe to use daily.

What Is The Difference Between Vitamins A, B and C?

Vitamin A helps the shedding of old skin cells and allows the newer, healthier cells to shine through, which helps to improve both the tone and texture of the skin as well as combating hyperpigmentation. Vitamin B helps to fight the skins stressors that lead to skin deterioration and damage such as wrinkles, premature ageing, discolouration and sun damage. Vitamin C is best known for its powerful antioxidant and skin brightening properties, it helps to boost collagen and elastin production working to reduce and combat wrinkle formation.

Together they will help your skin THRIVE!

How Do I Apply It? 

We have made a conscious effort across our range to remove excess packaging, so you may have noticed that our Vitamin Serum does not contain a dropper lid or pump, simply because they contain mixed materials which makes it incredibly hard to recycle. We have instead slimmed down the packaging by using a dripper plug. This plug is easy to remove keeping the bottle refillable, and it also helps you to portion your product, pressing a small amount of serum over your face and neck

Still have questions?

Don't hesitate to reach out!

Customer Reviews

Based on 11 reviews
Favourite Product

I love this product! I have really sensitive skin and rosacea so it can be hard to find great products. This AM serum is super gentle, a great water-like consistency (I cant use oil products) and my skin just eats it up. Definitely recommend.


Makes my skin feel refreshed and soft ..

Real skin food

I've been using this beautifully light serum for a month now and it's made a noticeable difference to my skin texture. A bonus is it's subtle fragrance. Love it .

Jillian English
Game changer!!!

Peggy Sue keeps lifting the bar! This serum is delightful, smells heavenly and makes my skin dance with joy... definitely a must have!!!!

Jessica Prescott
Best serum ever

I can’t believe I get all three vitamins in one hit, and in a product that smells incredible and feels super lightweight - like I’m wearing nothing at all. I use it underneath the Dawn to Dusk facial cream and my skin is looking and feeling incredible. So grateful for this product!

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